Contact ERIKA

About Erika

Erika Petrelli Bayh is a dynamic coach, keynote speaker, and leadership expert with over 30 years of experience helping individuals and teams uncover what makes them extraordinary—and use it to lead, live, and grow with intention.

She is the founder of The Extraordinary In You and creator of The Joyful North, a transformational framework designed to reignite purpose, spark possibility, and cultivate cultures of curiosity, connection, and courage.

With a background in executive leadership, talent development, and curriculum design, Erika brings both strategic insight and soulful energy to every experience she creates. Whether she's speaking to a room of thousands or facilitating an individual coaching session, Erika’s approach is heartfelt, humorous, and deeply human.

Her superpower? Turning complex ideas into accessible, engaging, and actionable tools that help people move from stuck to soaring. She specializes in emotional intelligence, psychological safety, growth mindset, and purpose-driven leadership—meeting people exactly where they are and guiding them forward with care and clarity.

Erika is known for:

 Designing interactive and impactful workshops and keynotes that leave people inspired and activated

 Creating innovative learning experiences that center on emotional intelligence, resilience, and leadership development

 Partnering with organizations to reimagine onboarding, team culture, and strategic direction through a human-centered lens

 Bringing joy, curiosity, and possibility into every room she enters

Core areas of expertise:

 Purpose-Driven Leadership & Motivation

 Emotional Intelligence & Psychological Safety

 Growth Mindset, Grit & Adaptability

 Learning & Talent Development

 Culture Building & Organizational Strategy

 Empowerment Coaching & Curriculum Design

Whether you’re seeking to re-ignite your team, find your next chapter, or spark a full-scale culture shift, Erika brings the clarity, creativity, and care to help you lead with more heart—and more spark.

On Wings & Whimsy: Finding the Extraordinary in the Ordinary

Part storytelling, part personal discovery, this interactive journal takes readers on an introspective journey, as they find what they can Awaken, Unfold, Illuminate, Ignite, and Howl about in their lives. A deeply personal experience of discovery, this book is for anyone starting a new path, stuck in a rut, enjoying a sunny afternoon by the pool, or simply waking up to another day. It will get your mind going, your heart glowing, and fill you with you wings of inspiration and the whimsy of laughter. Take flight!

Available on Amazon from the Leadership Program

52 Ways to Connect

With a card for every week of the year, this deck is a resource to kick off team meetings, one-on-ones, group trainings, or any other time you want to connect. 

Studies show that teams that feel connected and have the chance to express themselves are more productive, focused, and successful.  

So, don’t skip this important connection time!  This deck makes it easy to engage, and the results will be undeniable.  

Available on Amazon from The Leadership Program